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Strategic Communications and the Web 2.0

Friday, April 20, 2007 12:00 PM to 04:00 PM

Cosponsored by Carnegie Endowment for International Peace, Carnegie Council, OneWorld.net, Mercy Corps, Booz Allen Hamilton, and Foreign Policy.

How are you using the Internet to promote your organization and increase public awareness about global issues? Please join us for a workshop on how to improve communications strategies, increase audience engagement, and maximize your online resources. The workshop will begin with a brown bag lunch at 12:00 pm, followed by short presentations and discussions lead by Foreign Policy, OneWorld, Mercy Corps, and Carnegie Council.

The event will explore website management and marketing tools such as:

• Online Advertising: Pros and cons
• Google Adwords Grants: Benefits and tips
• Social Networking Sites: Inform and interact
• Email lists and list sharing: Pros and cons of collaboration
• Creating a business plan and assessing ROI
• Diversifying fundraising strategies

Location:
Benton Foundation
1625 K Street NW, 11th Floor
Washington, D.C. 20006

Contact:
Rebecca Weiner, Project Associate, Globalization101.org, Carnegie Endowment for International Peace

Please send your RSVP (acceptance only) to Rebecca Weiner via e-mail: rweiner@ceip.org.

Seating is limited (25 persons) and will be on a first-come, first-served basis. For more information, please call (202) 939-2346.

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• Strategic Communications and the Web (Events)
• Strategic Communications and the Web 2.0: Rapporteur's Summary (Briefings)