Sustainable Branding: A U.S.-Japan Corporate Dialogue

With Carol Holding, Michael A. Levine, Michael Mendenhall, Takejiro Sueyoshi, Edward J. Lincoln, Max Cuellar, Scott Kaufman

Thursday, September 17, 2009 09:00 AM to 12:30 PM

E-Square Inc. logo
NYU Stern School of Business logo
Booz & Company strategy+business magazine
Workshops for Ethics in Business


Keynote speaker:

Michael Mendenhall, chief marketing officer, Hewlett-Packard.


Takejiro Sueyoshi, member of the Council for Japan's Prime Minister on Climate Change Policy

Panelists (tentative):

Ichiro Aoyagi, Fujitsu, Ltd.
Max Cuellar, Booz & Company
Scott Kaufman, The Carbon Trust
Katsutoshi Konuma, Asahi Breweries, Ltd.
Michael Levine, Epstein Becker & Green
Haruhiko Nakada, The Bank of Tokyo-Mitsubishi UFJ, Ltd.
Kazuhiko Shiratori, Sekisui Chemical Co., Ltd.

9:00-9:30 Coffee
9:30-9:35 Introduction: Devin Stewart
9:35-9:50 Keynote Speech: Michael Mendenhall
9:50-10:15 Introduction and comments from Edward Lincoln and Takejiro Sueyoshi on U.S.-Japan leadership in sustainability, specifically the challenges and opportunities of American and Japanese companies
10:15-11:30 Presentations from U.S. and Japanese companies on their sustainable branding activities
11:30-12:30 Open discussion Q&A

Topics to include: What does sustainable branding mean in the United States and Japan? What role do sustainable brands play as a form of customer engagement, supply chain management, and investor relations? How will the economic crisis impact sustainable branding? This event is co-organized by Tokyo-based E-Square Inc.

Policy Innovations
Carnegie Council for Ethics in International Affairs
170 East 64th Street
New York, NY 10065-7478

(212) 838-4120
(212) 752-2432 - Fax

Map: Click Here (opens a new window)

The cost of this event is $25. Please RSVP to:

Read More: Business, Culture, Development, Globalization, Japan, United States, Americas, Asia

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