Description:
Keynote speaker:
Michael Mendenhall, chief marketing officer, Hewlett-Packard.
With:
Takejiro Sueyoshi, member of the Council for Japan's Prime Minister on Climate Change Policy
Panelists (tentative):
Ichiro Aoyagi, Fujitsu, Ltd.
Max Cuellar, Booz & Company
Scott Kaufman, The Carbon Trust
Katsutoshi Konuma, Asahi Breweries, Ltd.
Michael Levine, Epstein Becker & Green
Haruhiko Nakada, The Bank of Tokyo-Mitsubishi UFJ, Ltd.
Kazuhiko Shiratori, Sekisui Chemical Co., Ltd.
AGENDA
9:00-9:30 Coffee
9:30-9:35 Introduction: Devin Stewart
9:35-9:50 Keynote Speech: Michael Mendenhall
9:50-10:15 Introduction and comments from Edward Lincoln and Takejiro Sueyoshi on U.S.-Japan leadership in sustainability, specifically the challenges and opportunities of American and Japanese companies
10:15-11:30 Presentations from U.S. and Japanese companies on their sustainable branding activities
11:30-12:30 Open discussion Q&A
Topics to include: What does sustainable branding mean in the United States and Japan? What role do sustainable brands play as a form of customer engagement, supply chain management, and investor relations? How will the economic crisis impact sustainable branding? This event is co-organized by Tokyo-based E-Square Inc.
