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Branded! How the Certification Revolution is Transforming Global Corporations

By Michael Conroy

 
 

December 6, 2007

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Michael Conroy discusses his new book Branded! about how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues. Rising demand for ethically certified products shows that civil society can use the vulnerability of brand value as leverage to create a new international ethic for corporate behavior.

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RELATED

Biography:
Michael Conroy
 
Event:
Branded!
 
Keywords:
Agriculture, Business, Environment, Ethics, Globalization, Governance, Human Rights, Jobs, Trade
 
Region:
Global
 
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CSR's Impact on Brands Grows
Nonprofit Brands: Don't Waste Their Power
China's Vulnerable Brand
Organic Cosmetics Break Out
The Gulden Coffee Story
The Green Gold Story
Diamond Movie Unearths Rock-hard Ethical Dilemmas
Is Ethical Clothing No Sweat?
Sleeplessness from Seattle
Fair Trade Marketing: An Alternative System for Globalization Development
Fairness, Export Subsidies, and the Fair Trade Movement
Fair Trade: Three Key Challenges for Reaching The Mainstream
 
 
 
BLOG
Credit: Krzysztof J. Kokowicz, Lublin, Poland (First Place, Carnegie Council Poster Contest, Global Social Justice Category).
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