This book explores the challenges and potential of Fair Trade, one of the world's most dynamic efforts to enhance global social justice and environmental sustainability through market-based social change. Fair Trade links food consumers and agricultural producers across the Global North/ South divide and lies at the heart of key efforts to reshape the global economy. This book reveals the challenges the movement faces in its effort to transform globalization, emphasizing the inherent tensions in working both in, and against, the market. It explores Fair Trade's recent rapid growth into new production regions, market arenas, and commodity areas through case studies of Europe, North America, Africa, and Latin America undertaken by prominent scholars in each region.
The authors draw on, and advance, global commodity and value chain analysis, convention, and social movement approaches through these case studies and a series of synthetic analytical chapters. Pressures for more radical and more moderate approaches intertwine with the movement's historical vision, reshaping Fair Trade's priorities and efforts in the Global North and South. Fair Trade will be of strong interest to students and scholars of politics, globalization, sociology, geography, economics and business.
SECTION I: Introduction
1 – Globalization and its Antinomies: Negotiating a Fair Trade Movement, Douglas L. Murray and Laura T. Raynolds
2 – Fair / Alternative Trade: Historical and Empirical Dimensions, Laura T. Raynolds and Michael A. Long
3 – Fair Trade in the Agriculture and Food Sector: Analytical Dimensions, Laura T. Raynolds and John Wilkinson
SECTION II: Fair Trade In The Global North
4 – Northern Social Movements and Fair Trade, Stephanie Barrientos, Michael E. Conroy and Elaine Jones
5 – Fair Trade Bananas: Broadening the Movement and Market in the United States, Laura T. Raynolds
6 – Fair Trade Coffee in the U.S.: Why Companies Join the Movement, Ann Grodnik and Michael E. Conroy
7 – Mainstreaming Fair Trade in Global Production Networks: Own Brand Fruit and Chocolate in UK Supermarkets, Stephanie Barrientos and Sally Smith
SECTION III: Fair Trade In The Global South
8 – Fair Trade in the Global South, John Wilkinson and Gilberto Mascarenhas
9 – Fair Trade Coffee in Mexico: At the Center of the Debates, Marie-Christine Renard and Victor Pérez-Grovas
10 – The Making of the Fair Trade Movement in the South: The Brazilian Case, John Wilkinson and Gilberto Mascarenhas
11 – Fair Trade and Quinoa from the Southern Bolivian Altiplano, Zina Cáceres, Aurelie Carimentrand and John Wilkinson
12 - Reconstructing Fairness: Fair Trade Conventions and Worker Empowerment in South African Horticulture, Sandra Kruger and Andries du Toit
SECTION IV: Fair Trade As An Emerging Global Movement
13 – Fair Trade: Contemporary Challenges and Future Prospects, Laura T. Raynolds and Douglas L. Murray
