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The Rise of Benefit Corporations

By Robert J. Shiller | April 18, 2012

Economist Robert J. Shiller explains the rise of benefit corporations, an innovative new type of organization that uses the power of business to solve social and environmental problems. Adopting the B Corp designation changes the legal obligations as well as the mood at these businesses, and Shiller bets they'll be quite successful.

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Read More: Business, Economy, Environment, Ethics, Jobs, Germany, United States, Americas, Europe

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