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Climate Counts is a collaborative effort to bring consumers and companies together in the fight against global climate change. They are a nonprofit organization funded by Stonyfield Farm, Inc. and launched in collaboration with Clean Air-Cool Planet.
They have come together with a shared conviction that the time for talk about global warming has passed, and that significant corporate, consumer, and political action is now necessary. Their goal is to motivate deeper awareness among consumers—not only that the issue of climate change demands their attention, but also that they have the power to support companies that take climate change seriously—and avoid those that don't. When consumers take action and raise their voices on issues that matter to them, businesses pay attention. A loud and clear consumer movement that demands more aggressive corporate action on climate change will not fall on deaf ears.
The climate crisis demands a much higher level of public awareness and action than currently exists. Business is the most powerful institution on the planet and can be a potent force for good. The climate crisis represents a threat to all living beings, but also a unique business opportunity to help improve and enhance living standards worldwide through cleaner, more sustainable technologies, products, and services. Working together, consumers and companies can raise awareness, change behavior, and move markets to promote environmentally and economically sound solutions to the climate crisis. Consumers want to support companies that are taking positive, proactive measures to reduce their climate footprints. Most companies want to be good corporate citizens, though they often need encouragement and support from their customers to justify taking action. Consumers and companies alike need rigorous tools and reliable information to make informed decisions on climate change. Transparency and accountability can be powerful tools to promote change. The window of opportunity to take aggressive action to fight climate change is small and getting smaller—the time to act is now.
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