Similar to airline frequent-flyer programs, RecycleBank is a rewards program that enables members to earn points redeemable at a number of RecycleBank's national and regional business partners by recycling. The more a member recycles, the more points he or she earns. By creating incentives through the point system, the organization's mission is to motivate civil engagement in a series of progressive green actions aimed to combat the growing environmental problem of waste management.
As of August 2010, RecycleBank had established programs in over 300 communities and over 22 states in the United States and had begun operations in the UK.
Ian Yolles, Chief Marketing Officer|
|Website||htpp://www.recyclebank.com (link opens in a new window)|
- Sustainability Incentives (Audio)