Policy Innovations The central address for a fairer globalization

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Michael Mendenhall

As of March 2011, Michael Mendenhall is president and chief operating officer of Lipman Advertising Agency.

Previously he was senior vice president and chief marketing officer at HP, where he directs all aspects of the company’s corporate marketing operations globally. The organization oversees brand strategy & design, internal and external communications, digital strategy & hp.com, and customer intelligence. The group also drives company-wide efforts in environmental sustainability and social investment.

Prior to joining HP, Mendenhall spent 17 years at Walt Disney Company, culminating in his last position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts, a $10 billion business spanning North America, Europe and Asia. His areas of responsibility included global brand image, marketing strategy, planning, publicity, advertising, media, new media/online, interactive TV, strategic alliance marketing, special events and promotions, as well as operations and customer managed activities.

Prior to this role, he held numerous senior marketing positions at Disney. He led a team that developed strategic content, product plans and cross-asset management for the Walt Disney Studios and participated in the opening of Disneyland Paris (Euro Disney) and Hong Kong Disneyland.

Mendenhall has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France.

Focus: Business, Communication, Culture, Economy, Finance, Jobs, Technology, United States, Americas

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